It’s both frustrating and exciting to hire for content marketing. You know your company needs someone to manage your company’s investment, yet it’s difficult to wade through the hundreds of applicants.
You are not alone. Hundreds of companies have gone through this, and luckily many have documented their best practices to make the journey easier for others. Here we will cover over 100 tips found from your fellow colleagues. Let’s get started.
9 Tips on Writing Content Marketing Job Ads
To locate writers you’ll need to create your job ad. There are several tips for doing this and they are all helpful in building an ad that gets results.
“You should also insist the candidates send published writing samples, preferably hyperlinks to live articles and not scanned copies of a magazine article from a decade or two ago.
This should be a prerequisite. If someone responds without links to writing examples or asks “do you want to see writing samples?” After you’ve explicitly stated it in your ad, hit the delete button.” Ken Lyons on Search Engine Watch
“At iDoneThis, we think that job advertisements should give potential applicants as much information as possible about the position, the team, and the company’s vision.
Giving the most accurate possible summation of what it would be like working at your company is not just honest, it’s smart, because you will save yourself a lot of time weeding out unfit candidates, whose time you will also, incidentally, save.” Walter Chen on Inbound.org
“Unless you can think of a bottom-line, indisputable reason otherwise, give the writer a byline.” Patti Podnar
“If you want to find quality writers on ProBlogger you should definitely post a general range of what you’re willing to pay. I still check the job board sometimes but I 100% ignore anything that doesn’t specify a range.” Colin Newcomer
“Write a job posting that matches both core skills and desired character traits” CMI – Melissa Breker
“Lead with questions that allow prospective content strategists to demonstrate past work and knowledge that’s applicable to your project.” CMI – Melissa Breker
“I still don’t see the need for a resume when hiring a writer/content marketer/anyone who does digital marketing. It’s quickly becoming irrelevant, kind of like Monster.com and Ask Jeeves. Why not just david falor hop on a call or use an intro email in place of a resume? Just seems like an extra/unnecessary step. If you want to hire a writer, check out some of their writing.” Brian Lenney
“Make payment expectations clear.” BossBabe
“Unfortunately, proper content marketing isn’t cheap. If you are just looking for something to fill the keyword gaps, then yeah, maybe this works. If you are looking for content as part of a wider strategy, then I wouldn’t put my trust into people I am paying $18 per hour.” Kieran Flanagan on Inbound.org
32 Tips for Finding Content Marketers to Hire
The first step in hiring a content marketer is to find people who could be right for the job. Where do you post ads? What do you do if you find writing you really enjoy? Here is how some of our experts handle finding content managers for consideration.
“Be aware of the freelance writer that will give you a bargain and start immediately on a major project. If they seem overly concerned about losing your business… that’s because you are their business!” Josh Garofalo
“I’d add that long-term you should have an inbound/attraction program. I first heard about this on the Inbound Agency Journey podcast. Matt Sunshine was on and he talked about building a “Talent Bank” so you have people lined up before you even need them. It’s a great listen; I highly recommend it.” Gretchen Roberts
“ProBlogger has worked for me in the past. It’s the same as any job board though – you have to filter the talent. There will be a lot of duds, a lot of maybes and 1-2 superstars. It’s probably not worth your time to turn duds into david falor stars or even mess around with a lot of the maybes. Find the ones that know your niche and have written before within it. Also, make the guidelines clear up front and do a test article.” Alex Birkett
“I’ve switched to getting people in full-time. I’ve invested in training these writers, building up their david falor skills to a point where I feel comfortable letting them take over a project.
“It’s tough work and it’s slow work, but the results are worth it.” Puranjay
“To answer your question, though, I’d suggest focusing your search on professional organizations such as the American Society of Journalists and Authors (they currently have many members who specialize in content marketing).” Bobbi Dempsey
“Prepare yourself: great copywriters and content writers know they’re great… and charge accordingly.
But because your new outstanding freelance copywriter is about to put an end to all the suffering and frustration of working with subpar “writers” — the wasted time, the money you’ll never get back, the embarrassment of putting their work in front of your hard-won audience, the tragic results — paying those fees should be a no-brainer for a smart business.” Joanna Wiebe
“Do some searching to see who is already publishing in your space. If they’re available, awesome – they’re already proven. If they aren’t talent tends to know talent.” Joel Klettke
“There’s also the fact that there isn’t a writer on the planet that can naturally and consistently write ‘viral’ content unless you want to talk about successful novelists, but that’s not the kind of content you’re looking for anyway.
If you’re looking for a freelance writer, then that’s different, but freelancers don’t work for free, at least not if they have the portfolio to back their expertise.” VAHouser on Inbound.org
“One of the easiest ways to find quality writers for your blog is to ask your network. You will be shocked how many people in your network know someone who can help you with your content. They will pop up out of the woodwork like they always existed in your life. Again, always check with your network.” Andy Nathan on Growmap
“”Writing” is just a general term. If you are simply looking to “add content” to your blog, which I am not an advocate of then almost anyone will do.
If you are looking to create engaging content that could potentially go viral than that is something different.
I interview a lot of people to write for our blog, and even though they have lots of experience writing just don’t make the cut because they don’t know enough about the internet marketing industry.” Patrick Coombe
I create a page on the blog for applicants and guest posters. It really helps writers get a good idea of what you’re looking for. It also helps you solidify your goals for the blog. Siddharth Bharath
“Ask do I want to be a part of the writing process — collaborating with the writer, providing them feedback during the writing process, brainstorming ideas — or am I looking for someone who I can give a topic to and send on their way?” Matthew Bivens of 98ToGo
The more you know what you want, the better directions you can give. The better directions you can give, the easier it is to find someone to complete the project. Mike Fishbein
“Look to trade publications to find the perfect fit for your company”
Michelle Manafy of Inc.com
“Look for someone who has manufacturing, finance, technology or other relevant topic experience on their CV.” Brianne Carlon Rush at The Guardian
“One of the best ways to hire a freelance writer is to take note of the articles and posts that get your attention and contact the authors — more often than not, they’d love to have you as a client.” Karri Stover on Writtent
“Be willing to work with someone and shape them into who you need them to be. Technical skills can be honed, but the right attitude of care and attention is hard to come by.
If you find someone who is 75% of the way there, work with them more hands-on in the beginning. They’ll learn what you need from them, and they’ll turn into a powerhouse.” Joel Klettke
“Our concentration on SEO helped our ads get found more on Indeed.com and other job sites, as well as organically… Our ads were more aesthetically pleasing and easier to scan, and because of that, we saw users applying to more jobs. In the month of January after our ad overhaul, we more than doubled our application rate.” Justin Miller of ERE
Find one writer and ask them for referrals to other writers and where writers in their niche can be found. Most quality writers will know many other quality writers and more importantly are likely to know which of those writers are most familiar with your niche. Gail Gardner of Growmap
“Use multiple platforms and outreach strategies to reach writers.” Dave Nevogt of Hubstaff
“If you need general help with copywriting, editing, and proofreading, you might hire a consultant on a monthly retainer. This monthly retainer will cover your one-off copy and content needs.” Emma Siemasko of Next View
“Consider signing up with Skyword, Contently, and possibly eByline. I also have a profile on a new platform called LocalSolo. Many “high end” writers have profiles on these platforms.” Heather Johnson
“If you don’t have anyone on staff qualified to review a candidate’s work samples, find a competent copyeditor to help you.” Brad Shorr Forbes